Brand Dots

According to Brandz Top 100 Most Valuable Global Brands 2009, Google is this year’s most valuable brand.  What I find fascinating about the Google logo is that it’s so strong that Google can change its appearance to a “Google Doodle” on a regular basis on their website and it is still easily recognizable and well known among all consumers.

There are a few things that we can learn from the Google logo.  It has key elements that make it iconic.

1. Color: The logo has a consistent application of color.  Google uses the same red, yellow, green, and blue colors in their branding.  The colors are vibrant.  They don’t look washed out or dehydrated.  A logo’s colors should be chosen because of their meaning and should convey the company’s image.
2. Shape: The logo is horizontal.  This makes it easy to read and legible.  Every logo should be appealing to the eyes.
3. Font: The text is clear, bold, and distinctive.  The font that Google chose is Catull.  They made it unique by giving is a 3D look.
4. Simplicity: This wordmark isn’t too complex to easily be reproduced.
5. Timelessness: This logo has been eternally recorded in the mind’s of consumers.  A successful logo should never go out of style and should be designed to mirror the organization’s image until the end of time.
6. Imagery: Google’s playful choice of color, font, and style mimic the brand’s image.  It represents their corporate culture.

Memorable logos communicate what the values of the organization are and what they promise to their customers.  A company’s symbol provides a summary of what their clients should expect.  They symbolize the company’s distinct characteristics and the reason why customers should choose them over a competitor.  Logos are one of the most effective ways to communicate what an organization is all about and it is evident that Google did a great job developing theirs!

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