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Heather Torres’ professional experiences include working as a corporate trainer, marketing consultant and Internet marketing department supervisor. She currently teaches marketing courses at Full Sail University for the Entertainment Business degree program. 

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Archive for June 8th, 2009

PostHeaderIcon Engaging Customers Through Storytelling

June 8th, 2009 | Author: heattorres

Engaging Customers Through Storytelling Slideshow

The slide show above provides some excellent examples of how well known brands, such as Nike, Johnnie Walker, Dove, and Smirnoff, use storytelling to keep their customers engaged.  It shows how archetypes are used in branding to connect with customers.  Kudos to Bianca Cawthorn, the creator of this brilliant example!

Posted in Advertising, Archetypes, Branding, Heather Torres | Tags: advertisement, Advertising, archetype, Archetypes, Brand, brand development, brand messaging, Brand story, Branding, Business Storytelling, commercial, Dove, Heather Torres, Johnnie Walker, Marketing, Nike, Smirnoff, Storytelling | No Comments »
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