How Michael Jackson’s Brand Will Survive Death
One thing that’s obvious is that the world was shocked by the unfortunate death of Michael Jackson. I haven’t seen such an overwhelming amount of media coverage about the death of a celebrity since Princess Diana died in 1997. The cultural outcry shows how strong Jackson’s brand was.
How Michael Jackson Became a Brand Icon is an interesting article that I came across today that contains some very insightful information about how Jackson became such an influential brand. Michael was many things to many people. He may have been eccentric or just plain odd but one thing that’s certain is that his brand will outlive him. And although he will never embark on the sold-out 50-city tour of Europe, his records will continue to sell and our society will forever remember the iconic, self-proclaimed, “King of Pop.”
