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	<title>Comments on: I Want My MTV Logo!</title>
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	<link>http://branddots.com/2009/07/09/i-want-my-mtv-logo/</link>
	<description>Connecting the dots to create a meaningful and powerful brand</description>
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		<title>By: heattorres</title>
		<link>http://branddots.com/2009/07/09/i-want-my-mtv-logo/comment-page-1/#comment-55</link>
		<dc:creator>heattorres</dc:creator>
		<pubDate>Fri, 10 Jul 2009 13:37:58 +0000</pubDate>
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		<description>I agree.  This strategy won&#039;t work for every company but it fits perfectly with MTV&#039;s image and business strategy.  Pop culture changes over time.  Rather than going through re-branding strategies over the years to keep up with the changing times, this logo allows them to stay consistent and hip at the same time.  Thanks for the comment!</description>
		<content:encoded><![CDATA[<p>I agree.  This strategy won&#8217;t work for every company but it fits perfectly with MTV&#8217;s image and business strategy.  Pop culture changes over time.  Rather than going through re-branding strategies over the years to keep up with the changing times, this logo allows them to stay consistent and hip at the same time.  Thanks for the comment!</p>
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		<title>By: Jessica @ Design agency</title>
		<link>http://branddots.com/2009/07/09/i-want-my-mtv-logo/comment-page-1/#comment-53</link>
		<dc:creator>Jessica @ Design agency</dc:creator>
		<pubDate>Fri, 10 Jul 2009 06:32:25 +0000</pubDate>
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		<description>Unfortunately, most businesses can&#039;t do this, but the idea of keeping the structure of the logo the same and changing its colours is a unique design concept. Being able to keep your brand recognizable but always fresh is a powerful idea.</description>
		<content:encoded><![CDATA[<p>Unfortunately, most businesses can&#8217;t do this, but the idea of keeping the structure of the logo the same and changing its colours is a unique design concept. Being able to keep your brand recognizable but always fresh is a powerful idea.</p>
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