Author Bio

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Heather Torres’ professional experiences include working as a corporate trainer, marketing consultant and Internet marketing department supervisor. She currently teaches marketing courses at Full Sail University for the Entertainment Business degree program. 

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Archive for the ‘TED’ Category

PostHeaderIcon Seth Godin’s Sliced Bread and Other Marketing Delights

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Check out this video of one of Seth Godin’s TED speeches.

I’ve become a huge fan of Seth over the years.  I have found that his blog is one of the best marketing resources online these days.  His posts are meaningful and thought provoking.  In addition to creating the amazing new website called Squidoo, he has written books that include Purple Cow, The Dip, and more recently, Tribes.

PostHeaderIcon The Storytelling Mystery Box

orgbox2Ok…I know this a bit of a stretch but if you’re going to have the ability to write great stories and use them in a business environment, you’ve got to understand and appreciate great storytelling narrative.  JJ Abrams has got it down!  I came across this video of JJ (The Mystery Box) on the TED website and found it truly fascinating.  He is a great storyteller and that is evident in some of his most recognizable works: Lost, Alias, Cloverfield, and the up-coming Star Trek movie.  Check it out and let me know what you think.  It will be worth your time!  I promise.

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