Archive for the ‘Uncategorized’ Category
Offering the Best to Your Best Customers
Understanding the consumer is more important now than ever. So why not focus on our most profitable patrons?
The classic 80/20 principle claims 20 percent of all customers generate 80 percent of the demand. For example, heavy users make more than 60 percent of fast-food visits, but they only account for one of five fast-food patrons. If we can understand what these super-consumers want and then offer it to them, it will be mutually beneficial.
Tap into Your Super-Consumers reinforces this philosophy. Some of the examples provided by author Eddie Yoon boast a 20% increase in sales and a migration to the top spot within the respective industry. If companies keep brand-loyal customers happy, they will continue to come back for more.
Research can help us make informed decisions. Interviews, focus groups, surveys, questionnaires, and observation can all be useful tools. However, knowing the right questions to ask is equally important. It’s important to ask your best customers what matters most to them.
Are your star patrons looking for additional features, distinctiveness, better quality, improved service? Most consumers will pay a premium for their ideal product. It’s up to us to give them what they want.
Are You Proud to Be an American Company?
The Fourth of July is one of my favorite holidays. It’s a low-stress holiday, full of bar-b-q, parties, beer, flags, and fireworks. Independence Day gives us the opportunity to remember how fortunate we are to have freedom. As we approach America’s birthday, I can’t help but point out how powerful a patriotic marketing strategy can be. After all, American’s have the strongest sense of national pride!
Patriotic marketing works! It is one way that companies can appeal to a very broad segment of consumers. Most Americans love to support their country, veterans, and American brands. People tend to feel a connection to their country of origin and strong sense of national pride. By embracing these emotions, companies can influence consumer-purchasing decisions.
One way companies incorporate patriotism into their brand strategy is through their logo design. Some companies choose a name and company logo to show their pride and others, such as Google, have incorporated the stars and stripes into their existing logo.
Other companies choose to incorporate patriotic colors or images into their packaging. Most of us have seen “Made in the USA,” eagles, or American flags stamped on products. This stamp of patriotic approval could make or break a consumers buying decision.
Another way to show national pride is by outreach marketing with customized promotional products. People love free key chains, stress balls, magnets, pens, and pins. And the best thing about them is that people keep them, use them in the future, and will reference back to them to find your phone number or web address.
Military discounts are a win-win marketing approach. They show others that you support the troops, give back to those that protect and serve our country, and specifically speak to a very large and precise target market: military personnel. If you’re having a difficult time promoting your discount, Veterans Advantage is one way you can get your products or services in the hands of vetrans, personnel, and their families.
Display your support! Patriotic marketing can be as simple as decorating with American flags, stars and stripes, or a yellow ribbon. Just make sure you display patriotic items that are in good condition. There’s nothing worse than a worn and tattered flag on display.
So get out there! Hang your flag and show your pride. Stand UNITED!
