Brand Dots

Posts Tagged ‘JJ Abrams’

About a week and a half ago, I wrote a blog post on Burger King’s Square Butts commercial so when I came across Burger King’s newest attempt at selling burgers…or in this case, Star Trek glasses…I couldn’t help but share it with you.  I think you’ll find it pretty humorous.

First of all, I am a huge fan of JJ Abrams, the director of the new Star Trek movie, Lost, Alias, and Cloverfield.  So when I saw that Burger King was partnering with Star Trek, I couldn’t wait to see what they’d do.  Burger King has hired Crispin Porter + Bogusky to do countless ads over the years.  After all, they were the minds being the creepy, plastic-faced “king.”

I have to admit that I’m a big fan of Crispin Porter + Bogusky.  They’ve done an amazing job thinking outside the box and have created some interesting and compelling ad campaigns for their clients. They’ve worked with huge companies such as Volkswagen, Microsoft, and Sprite, to name a few.  The only problem is that their attempt at humor is often so edgy that their ads get pulled from air.

This commercial is pretty out there but the publicity that it’s generating is creating a lot more conversation than what you’re reading or watching about the competition right now.  What are your thoughts? Have they gone to far…again?

Ok…I know this a bit of a stretch but if you’re going to have the ability to write great stories and use them in a business environment, you’ve got to understand and appreciate great storytelling narrative.  JJ Abrams has got it down!  I came across this video of JJ (The Mystery Box) on the TED website and found it truly fascinating.  He is a great storyteller and that is evident in some of his most recognizable works: Lost, Alias, Cloverfield, and the up-coming Star Trek movie.  Check it out and let me know what you think.  It will be worth your time!  I promise.