Posts Tagged ‘The Brand Called You’
Jumping on the Personal Branding Bandwagon
Personal branding is the rage these days. If you haven’t jumped on the bandwagon, you should. Otherwise, you’re going to miss out on huge career-making opportunities!
The Brand Called You is an article that could change your life! Thanks to the author, Tom Peters, an increasing number of professionals are branding themselves. And take it from someone who helped hire hundreds of sales professionals, if you’ve branded yourself correctly, you WILL get hired over the next guy that hasn’t taken personal branding seriously.
As I researched this topic, I determined that the most important steps of the personal branding process include:
- Become an Expert! Follow great leaders, find your expertise, learn everything you can about it, and fake it till you make it!
- Social Media is King! Start a blog. Create profiles on social media sites such as Linked In, Facebook, Twitter, and more.
- Letters of Recommendation Rock! Collect testimonials, articles about you, and endorsements from other credible professionals.
- Write all about it! Write about what you know. Share your knowledge. Write articles for newsletters, magazines, your blog, and industry publications.
- Be Heard! Speak at meetings, seminars, and workshops. If this scares you, overcome your fear by joining a local Toastmasters International group.
The best part about this process is that as you network, blog, and establish your own personal brand, you’ll learn a lot about yourself in the process. You’ll find your niche and gain confidence, ultimately giving you a greater advantage in the workplace.
What have you done to establish your own personal brand?
