Brand Dots

Posts Tagged ‘viral’

Boone Oakley is an advertising agency that has created brilliant campaigns for clients, such as MTV, Carmax, and Ruby Tuesday.  Their work is hilarious and their cutting-edge tactics have earned them Ad Age’s title of Southeast Ad Agency of the Year.

Boone Oakley uses a YouTube video for their main website.  It’s interactive and fun!  Check it out.  It’s very clever.

The video above is their homepage.  It shows an innovative and humorous brand story.  Storytelling is a common thread in their advertisements and viral campaigns.

My favorite video on their website can be found under “News,” where they thank Obama for naming his dog Bo after the company.  They make the connection between their initials and the spelling of the pooch’s name.  They also reveal that they share a name with Bo Derek, whom they refer to as a dreadlocked white girl, forever connecting their brand with sexiness.  It’s pretty funny.